Meet me!

Hi, It's me Sarah again Your VA & BTS Business Wing Woman!

I help coaches, therapists, and women 40+ in business simplify their content strategy, sort the backend of their business, and get the support they need to focus on their clients & customers NOT get caught up in tech or admin overwhelm.

What I Do

I help coaches, therapists, and purpose-led women over 40 with the parts of their business that really matter...

...Getting clear on your message, so your content actually connects and reaches the right people

...Creating a strategy for showing up online — one that fits your energy and doesn’t burn you out

...Figuring out what tech you actually need — and helping you set it up in a way that makes sense

...Keeping the back end of your business running smoothly, with support tailored to what you need most

It’s practical. It’s flexible. It’s built around you not a one-size-fits-all formula.

I started my first online business in 2012 with big dreams and zero idea how much and it would take.

When I launched my first coaching business, Instagram was still relatively new, and I thought building an online presence was mostly about showing up and being helpful.

I had no clue how much behind-the-scenes work went into making a business actually function online.

Over the years, I’ve grown multiple social media accounts, created content across platforms, built funnels and email lists, and spent a lot of time (and money roughly £15–20k ) hiring business coaches and joining programs. And while some of those experiences were valuable, most of them left something out.

What I really needed back then was someone to walk with me, not just talk at / to me. Someone who could help me get clear on what I was saying, who I was speaking to, how to actually pull all the pieces together.

That’s what I offer now.

me in my beloved pearls and layers!!

Other stuff about me...

Northern Ireland-born, Hull-raised—with the dry Northern humour to match
Loves pugs, potatoes, pearls and a layered outfit
Into astrology and neural manifestation (the grounded kind, not the fluffy kind)
Deeply values helping women find their voice and show up as their full selves
Have lost many many many many hours of my life to tech problems - but every cloud has a silver lining because now your tech problems will get resolved quicker cos there ain't much I haven't encountered!!

Why Me?

Because I’ve been where you are.

I’ve built businesses from scratch, got stuck, pivoted, restarted. I’ve felt the “I don’t know what to say” fog, the tech meltdowns, the late-night Canva spirals, I’ve been the person staring at the screen thinking, “What am I even meant to be doing here?”and cringing at forced marketing tactics.

I don’t know if it was 12 years as cabin crew or just something wired into me, but I’m a natural-born problem-solver. I’m calm in chaos, clear under pressure, and relentless when it comes to finding a way through, especially when it comes to tech, strategy, and content.

Over the years I’ve trained and worked as a life coach, fitness coach, and dating & relationship coach. Each pivot taught me more about what it takes to build something meaningful online, and just how often women are left trying to connect all the dots without proper support.

Now, as a Visibility Style Coach and online business wing woman, I help women like you show up clearly, confidently, and fully equipped , with support not just for your message and content, but for the behind-the-scenes systems that keep your business running smoothly.

Because without the overwhelm, you can actually get on with the work you want do and you’re meant to do.

Social Proof

Even though this offer is new, the work behind it isn’t. I’ve been showing up online, building communities, sharing content, and figuring out the back end of online business from systems to strategy while supporting clients for years.

See the proof for yourself →

FAQS

“I don’t know if I’m ready yet."

You don’t need to have it all figured out—that’s what this work helps with. Whether you're just starting out or pivoting into something new, we’ll meet you where you are.

“Will this really work for me?”

I’m not here to give you a cookie-cutter formula. We’ll work together to build something that feels aligned and doable—for your voice, your goals, and your business.

“I hate social media / I don’t want to be dancing on Reels.”

You don’t have to be someone you’re not. This isn’t about forcing yourself into a performative version of visibility—it’s about finding a content strategy that actually fits you.

We’ll work together to figure out what kind of content feels doable, aligned, and sustainable—whether that’s writing, talking to camera, sharing behind the scenes, or something else entirely. There’s always another way.

“I’m not good with tech / I find it overwhelming.”

You’re not alone! The back-end of running an online business is genuinely confusing. One thing leads to another, and suddenly you’ve got ten tabs open and no idea how anything fits together.

I know what that feels like because I’ve lived it. Over the years, I’ve spent £15–20k on coaching programs that promised strategy but never actually walked me through the tech. I had to figure it out myself, the hard way. So now, I make sure no one I work with has to do that alone.

“I don’t have a big audience.”

You don’t need a huge audience to make an impact. You just need clarity on who you're speaking to and how to reach them. That’s where we start.

“What if I need help with something you don’t usually cover?”

You're in good hands I'm the world’s biggest problem-solver!

If I don’t know the answer right away, I’ll do the research, figure it out, and get you sorted. Especially when it comes to tech and online tools, I’m used to navigating the tricky bits and finding a way through.