Your Virtual Assistant & BTS Business Wing Woman!

You Didn’t Start Your Business Or Practice To Become a Content Machine Or Tech Expert!

I help coaches, therapists, and women 40+ in business simplify their content strategy, sort the back end of their business, and get the support they need so they can focus on their clients, not get caught up in tech or admin overwhelm.

You’re here to help people not spend hours figuring out email platforms, back-end systems, or what to post on Instagram this week!

When you’re focused on your clients, it’s easy for things behind the scenes to start unravelling.The to-do list gets longer, tasks start slipping through the net, and it feels like you’re always playing catch-up on all the bits you didn’t sign up for in the first place.

That’s where I come to help you get a handle on the back end of your business, so you can focus on what matters most.

Hi I'm Sarah Duff Your VA & BTS Business Wing Woman!

I help coaches, therapists, and women 40+ in business simplify their content strategy, sort the back end of their business, and get the support they need so they can focus on their clients, not get caught up in tech or admin overwhelm.

After nearly a decade of running online businesses, growing multiple social accounts, and spending thousands on coaches and marketing companies who never helped with the practical, behind-the-scenes stuff… I now offer the kind of grounded, real support you actually need to run your business.

As your online business wing woman, I’ll be in your corner helping you untangle all the bits that feel messy.

Whether you’re stuck on what to post, not sure how your emails connect to your site, need to update your website but have no idea how, or you’re just tired of feeling like you have to sound like everyone else online I’ll help you make it all feel flaming doable!

Work With Me

Option One

Get Clear on What You’re Saying (and Who You’re Saying It To) So It Reaches the People Who Need You

You’re not bad at content, you’re just not clear (yet) on who you’re really talking to, or how to say what you do in a way that actually lands.

Whether you’re just starting out or pivoting your business, this is where we go back to basics in the best possible way.

We’ll strip it back, get clear on your audience, your voice, and the core message you want to be known for, so showing up online starts to feel more natural and more effective.

Option Two

End the Daily ‘What Do I Post?’ Panic, With a Doable Strategy and Support That Works

Once your message is clear, the next hurdle is showing up consistently without feeling like you’re drowning in content stress.

This offer gives you both: a strategy to follow and personalised support to help you create content that feels aligned and doable.

Think of me as your content wingwoman. I’ll help you shape your ideas, stay focused, and stick to a rhythm that actually works for you, so you’re not starting from scratch every time you open Instagram.

Option Three

From Zero to Online: Set Up the Essentials (Without the Tech Headache That Makes You Want to Cry)

Starting an online business is exciting, until you hit the tech wall!! Suddenly you’re trying to figure out landing pages, email funnels, booking systems, and how it all connects and wondering if you’ve made a huge mistake.

This offer is for women who have the skills and the passion, but need help setting up the behind-the-scenes bits that make the whole thing work.

I’ll help you get the basics sorted so you can start showing up online with confidence and actually reach the people you're here for.

Option Four

Keep Things Running: Ongoing business support for when you're already online but need help behind the scenes.

You show up every day for your clients calm, professional, on it.

But behind the scenes it's a different story. The admin piles up, your website’s out of date, and your content plan is more “vague idea” than strategy.

This is for you if you want someone to jump in, take things off your plate, and keep the wheels turning so you can focus on the work that matters, without getting tangled in tech or lost in a sea of to-dos.

Curious About AI? Let’s Talk About It.

If you’ve been wondering what role AI might play in your business or how to use it without losing your voice we can absolutely chat about that within any of the services.

AI is becoming a bigger part of how we create and work, but figuring out how (or if) it fits into your business can feel confusing.

While I don’t offer full AI integration services (yet), I do use it regularly in my own content and planning and now have a growing bank of prompts and tools I use to make things easier.

If you’re curious, we can definitely talk about how to bring AI into your process in a way that feels helpful, authentic and not at all overwhelming.

(And if you’re into that kind of thing, keep an eye out, I’ll be sharing some of my favourite prompt templates soon.)

Social Proof

Even though this offer is new, the work behind it isn’t. I’ve been showing up online, building communities, sharing content, and figuring out the back end of online business from systems to strategy while supporting clients for years.

FAQS

“I don’t know if I’m ready yet."

You don’t need to have it all figured out—that’s what this work helps with. Whether you're just starting out or pivoting into something new, we’ll meet you where you are.

“Will this really work for me?”

I’m not here to give you a cookie-cutter formula. We’ll work together to build something that feels aligned and doable—for your voice, your goals, and your business.

“I hate social media / I don’t want to be dancing on Reels.”

You don’t have to be someone you’re not. This isn’t about forcing yourself into a performative version of visibility—it’s about finding a content strategy that actually fits you.

We’ll work together to figure out what kind of content feels doable, aligned, and sustainable—whether that’s writing, talking to camera, sharing behind the scenes, or something else entirely. There’s always another way.

“I’m not good with tech / I find it overwhelming.”

You’re not alone! The back-end of running an online business is genuinely confusing. One thing leads to another, and suddenly you’ve got ten tabs open and no idea how anything fits together.

I know what that feels like because I’ve lived it. Over the years, I’ve spent £15–20k on coaching programs that promised strategy but never actually walked me through the tech. I had to figure it out myself, the hard way. So now, I make sure no one I work with has to do that alone.

“I don’t have a big audience.”

You don’t need a huge audience to make an impact. You just need clarity on who you're speaking to and how to reach them. That’s where we start.

“What if I need help with something you don’t usually cover?”

You're in good hands I'm the world’s biggest problem-solver!

If I don’t know the answer right away, I’ll do the research, figure it out, and get you sorted. Especially when it comes to tech and online tools, I’m used to navigating the tricky bits and finding a way through.

Done With Duff

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